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COMMWARD is an initiative by Bangladesh Brand Forum (BBF) to recognize and reward the efforts of local creative agencies in the industry. Since 2009, the Bangladesh Brand Forum in association with the Cannes Lions International Festival of Creativity has been recognizing creativity in the communication arena. The sole aim of COMMWARD is to recognize the excellence and effectiveness of the creative communication that takes place in different media to reach out to consumers and more importantly achieve the desired result. The key objective of this initiative is to establish the link between creative communication activity and meeting the international standard along with its goals.


General Eligibility/Rules:

  • The Commward (CMW) 2023 – Campaigns submitted should be active in the traditional & digital platforms from June 1st, 2022, to May 31st, 2023.

  • Work entered in the previous year cannot be re-entered unless a significantly different version of the campaign is newly created.

  • In exceptional circumstances, work (Nominations) that could not be submitted last year due to the timeline and incomplete results (for 2022) can be submitted in CMW 2023.

  • CMW 2023 assumes all entries are original and the agency/organization owns the work, has permission from the client, or can enter the work with all rights granted.

  • A No Objection Certificate (NOC) letter from the Client/Marketing Head/Brand Head certifying that the submission is an original and approved work should be submitted.

  • Clients and agencies cannot nominate the same campaign in the same category (if it happens so the agency’s submission will be considered). Still, they may nominate the same campaign in different categories.

  • The CMW 2023 NOMINATION KIT is available online and must only be submitted online with all the relevant details requested. The entire process will be paperless and automated.

  • To protect the integrity of the judging, please provide the name of the agency/organization only when asked for. Any mention of the submitting agencies/organizations’ logo and name in the case of av will be grounds for disqualification. Submitted nomination(s) will be accepted upon confirmed payments.


  1. Art Direction

  2. Print

  3. Copywriting

  4. Outdoors

  5. Best Use of Branded Content

  6. Brand Experience & Promotion

  7. Rural Marketing

  8. PR

  9. Packaging

  10. Integrated Campaign

  11. Best use of Digital Media

  12. Best Innovative Use of Media

  13. Most Effective Use of Media

  14. Film

  15. Film Craft

  16. Music/Jingle

  17. Radio

  18. Campaign for Women

  19. Social Campaign

  20. Native

  21. Efficacy

  22. Best Campaign by News Agency

  23. Small Budget Media Campaign

Tentative Schedule: May - June

Fee(s): BDT 12,500 approx.

*Please note that the list provided is not comprehensive and may not include all relevant details about the event. For complete and up-to-date information, we encourage you to visit the official website*

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