Chrome Pictures

Based in Mumbai

Established in 2004 and headquartered in Mumbai, Chrome Pictures has been in the Indian advertising landscape for over 22 years.

The production house has been involved in creating over 7,000 ad films, shot not only across India but also in international locations such as South Africa, Europe, the UK, the Middle East, China, New Zealand, and Singapore, to name a few.

With a niche in deeply rooted and nuanced Indian culture, combined with crisp, high-quality visuals and performance-driven storytelling, Chrome Pictures has created some of the most memorable and impactful campaigns over the years.

At the Good Ads Matter Awards 2025, Chrome Pictures won 17 metals across the Creative and Film Craft categories. Quaker Oats – The Bowl of Growth earned multiple Gold awards, including Direction, Cinematography, Writing, Casting, and Editing. Adani Green Energy – Pehle Pankha Aayega, Phir Bijlee Aayegi received several Gold and Silver honours across Best Ad, Direction, Writing, Casting, and B2B Film. Recognition also went to Cadbury – New Neighbour, Clinic Plus – Aana Toh Beti Ban Ke Aana, Colgate – Strong Teeth, and Vi – Be Someone's We.

At the Good Ads Matter Awards 2026, Chrome Pictures was named Production House of the Year (Grand Prix). Its productions received multiple honours across the Creative and Film Craft categories, while the agencies behind these campaigns went on to win several additional metals. WhatsApp – Baatan Hi Baatan Mein won Gold for Best Casting, Silver for Cinematography (Narrative) and Best Lyrics, and Bronze for Direction (Narrative), Original Music Composition, and Best Performance – Male. Reckitt – Dettol Presents Shadi Ka Ghar received Gold for Best Lyrics and Silver for Best Performance – Male, while Lay's – Great Chips Begin With Great Soil earned Silver for Best Voice-Over. Chrome Pictures also received Gold jury honours for Cinematography (Narrative) and Best Performance – Female.

Some of Chrome Pictures' most recognised work includes campaigns such as Google – Reunion, Facebook – Pooja Didi (#MoreTogether), Lifebuoy – Help a Child Reach 5, Dove – #StopTheBeautyTest, Spotify – There's a Playlist For That Too, Truecaller – Buri Nazar Wale Tera Call Laal, Adani Group – Story of Suraj, Lifebuoy featuring Shah Rukh Khan, Quaker Oats – The Bowl of Growth, Adani Green Energy – Pehle Pankha Aayega, Phir Bijlee Aayegi, WhatsApp – Baatan Hi Baatan Mein, Reckitt – Dettol Presents Shadi Ka Ghar, and Lay's – Great Chips Begin With Great Soil, among others.

Their brand portfolio spans global and Indian names including Cinthol, Diet Coke, DBS, Decor, Dell, Facebook, Clinic Plus, Adani, Cadbury, Quaker Oats, Colgate, Dettol, Docomo, Dove, Evo, Expedia, Flipkart, Google, Havells, Hero, Knorr, Kurkure, and Lays, among many others. Their advertising work has been recognised not just in India, but also internationally—at Cannes Lions, Spikes Asia, London International Festival, AdFest, the Abby Awards, D&AD, and several other platforms.

Expanding beyond commercials, Chrome Pictures made a successful transition into long-form storytelling. In 2018, they ventured into feature films with their debut production ‘Badhaai Ho’, starring Ayushmann Khurrana and Sanya Malhotra. Directed by co-founder Amit Sharma, the film won 25 awards, including the National Film Award for Best Popular Film Providing Wholesome Entertainment. In the OTT space, their recent production ‘Trial Period’, directed by co-founder Aleya Sen and starring Genelia Deshmukh and Manav Kaul.

Directors: Amit Sharma, Aleya Sen and Hemant Bhandari

Executive Producer: Napoleon Daniel Amanna

Social Media Handles:

• Instagram - @pictureschrome

• Youtube - Chrome Pictures.

• Vimeo - Chrome Pictures

Website:

• chromepictures.in