CastingWaala Company

Based in Mumbai

Founded by: Ashish Kumar Manghnani

About:

CastingWaala is a Mumbai-based casting agency working across advertising, feature films, OTT content, music videos, and digital media. Founded by Ashish Kumar Manghnani, the agency collaborates with brands, filmmakers, production houses, and agencies to cast projects across a wide range of formats.

Alongside casting, CastingWaala also mentors and coaches actors, supporting talent development while identifying performers suited to each project's creative requirements. The agency focuses on discovering fresh faces alongside experienced artists, helping build authentic and engaging casts.

Specialises in: Advertising commercials, feature films, OTT series, music videos, and actor coaching.

Notable Commercial Work:

Myntra – From Basic to Wow, Uber – Uber Shuttle featuring Jackie Shroff, Stayfree India – #BetaStayfreeLeAana (Daughter's Day 2024), Oreo – Space, Britannia – It's Chocolate, Chocolate, Chocolate, and many other advertising campaigns.

Portfolio:

Advertising Collaborations: Myntra, Uber, Stayfree, Oreo, Britannia, Flipkart, Siyaram's, CEAT Tyres, Minute Maid, The Man Company, Raymond, Kia, Hide & Seek, among many others.

Films & Web Series: Half CA, Medical Dreams, Sisterhood, among others.

Social Media Handle:

• Instagram – @castingwaalaco / @ashish_on_self