Billoo Sandhu

Based in Mumbai

Billoo Sandhu is the Founder and Executive Producer of Cutting Edge Pictures, a Mumbai-based production company.

With over 40 years of experience in the advertising and film industry, he established the company in 2000 with the aim of introducing global talent to Indian advertising production.

Under Billoo’s leadership, the company has forged long-standing relationships with brands and consistently delivered memorable commercials.

His notable projects include Mountain Dew – Parkour, Gatorade – Sweat Makes Talent Shine, Coca-Cola, and Thums Up – Pyramid, among several others.

Over the years, he has built enduring relationships with a roster of clients, including Coca-Cola, Thums Up, Slice, Pepsi, Unilever, P&G, Vimal, Mahindra & Mahindra, Reebok, L'Oréal, Lakmé, Unilever, Procter & Gamble, and Vimal, to name a few.

Billoo has overseen challenging location shoots that demonstrate his production acumen. For instance, for a Tata Motors commercial shot in the Himalayas, he managed logistical complexities like navigating foggy conditions—necessitating a 16-hour drive—and orchestrated filming at altitudes of up to 14,000 feet under harsh weather conditions.

Cutting Edge Pictures is widely recognised for its blend of technical excellence and creative flair, reflecting Billoo’s dual strengths as a producer and storyteller.

Catch Billoo Sandhu in conversation with some of India’s top 1% ad-film Producers' at the Good Ads Matter Producers' Roundtable — on our YouTube channel.

Social Media Handles:

• Instagram - @billoosandhu

• LinkedIn - Billoo Sandhu

Website:

• cuttingedgepicture.com