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Barkley

Based in the USA


Barkley is an independent, creative idea company dedicated to understanding the modern consumer like no other. With a decade-long partnership with Boston Consulting Group, they conducted extensive research on millennials and later Gen Z, unveiling trends and predicting changes in consumer behavior. This valuable knowledge led to the publication of their first book, "Scratch: How to Build a Modern Brand from the Inside Out," which offers insights on brand-building for the modern consumer.


A 2023 AdAge Agency Standout (Top 25) and a 2022 Adweek Agency of the Year Shortlist finalist (Top 10), their diverse portfolio encompasses a wide range of industries, including consumer-packaged goods, financial services, healthcare, restaurants, retail, and travel/tourism and brands like Coca-Cola, AMC, US BANK, Winnebago, Dairy Queen, Fogo de Chao and Dum Dums.


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