Bare Bones Collective

Based in Mumbai

Co-founded only a few years ago, Bare Bones Collective is a new-age creative agency that boldly challenges traditional norms, breaking free from patterns.

The Co-founder and Chief Creative Officer-duo, Anuya Jakatdar and Girish Narayandass met for the first time years ago during their stint as writers at AIB. Effective humour, naturally, is a dominating element in their creative approach. Beyond humour, Bare Bones Collective initiates and engages in meaningful conversations through their creative work.

The agency's business model—a mix of a small core team and a network of creative freelancers—is so developed in order to adapt to the contemporary work culture while addressing the often overlooked "burnout" in the industry, ensuring it benefits both brands as well as creatives working with them.

Among their creative solutions, they offer 360 campaigns, films, digital and creator-led campaigns, print and outdoor, as well as activation campaigns.

Some of their most renowned work includes Urban Company 'Sarabhai vs Sarabhai', Cult 'Fitness is Not an Option' and 'Motivator-in-Chief', as well as YouTube 'GenZ Chudail' and Amazon Prime Video 'Jaggu Dada Mode', for both of which they bagged a bronze each at the Good Ads Matter Awards, India '25.

Co-founders, Chief Creative Officers: Anya Jakatdar & Girish Narayandass

Co-founder, Chief Operating Officer: Swati Dua

Website: barebonescollective.com

Social Media Handles:

- Instagram - @barebonescollective

- LinkedIn - Bare Bones Collective