Babita Baruah

Babita Baruah is the Chief Executive Officer at VML India, part of VML Global—the world's largest creative company born from the unification of Wunderman Thompson and VMLYR, both of which, in themselves, have been among the most renowned agencies globally.

Her profession journey started in 1997, as a management trainee at Wunderman Thompson, where she stayed for the nect 20 years, working with clients like Pepsico, Unilever, Nestle, Kellogg’s to Godrej, Kotak Mahindra, Reliance and Aditya Birla. During the course of her tenure, she steadily raised in rank, ultimately serving as the Managing Partner of the agency. In 2016, she was also a member of Wunderman Thompson's global Diversity Council. Her career also includes roles such as Managing Partner at GTB, Regional Client Lead at WPP's Ford International Market Group, and Executive Director at VMLY&R.

Having specialised in Women and Leadership Management from the Universiy of Bradford, Babita's vision to challenge stereotypes, and prowess in delivering narratives that support a positive change, are evident in her work. Her approach towards marketing is modern, driven by consumer behavious, culture, and technology.

In additional to her professional career, she has also served as a British Chevening Scholar, sharing insight as a speaker at institutions like Harvard Business School, the Women Economic Forum in Geneva, and is a mentor for young professionals as part of WPP Stella India.

Social Media Handles:

- LinkedIn - Babita Baruah

- Instagram - @babitabaruah

Website: vml.com/india