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Axis Awards

The AXIS Awards celebrate and inspire the best creative advertising in Aotearoa. The New Zealand Axis Awards celebrate the best work written, produced, developed and managed locally from a year of advertising.

General Eligibility/Rules:

  1. Any work commercially released and first published or aired between 1st December 2021 and 31st December 2022 is eligible for entry. Work that was entered for Axis 2022 is not eligible to be entered again for Axis 2023. Work entered in previous years is only eligible as part of a campaign entry and only when outnumbered by new advertisements from the same campaign.

  2. Work created in New Zealand for overseas markets (which was not intended to run in New Zealand) is eligible in all categories and is eligible to be entered for the Grand Axis (not including Charity entries). Proof will be required, that the work was NZ originated, developed and creatively lead by a NZ creative team. If this proof is not sufficient then the entry may be marked down by the judges or be deemed ineligible.

  3. Work created by offshore Advertising Agencies that is run in New Zealand is not eligible for the Axis Awards. 4. However, in the Craft Category, overseas production companies can submit work that has run in New Zealand. 5. Overseas Production companies don’t have the right to enter everything they do just because head office is in New Zealand. The work must have run in New Zealand to be eligible.


  1. Craft Categories

  2. Digital Craft

  3. Out-of-Home Category

  4. Magazine & Newspaper Category

  5. Direct Marketing Category

  6. PR/Brand Experience & Activation Category

  7. Design Category Charity Category

  8. Digital & Interactive Category

  9. Film & Video Content Category

  10. Branded Content Category

  11. Media Category Radio Category

  12. Executive Judges Choice Awards

  13. Of the Year Awards (OTY)

  14. Recognition Award

Tentative Schedule: November - March


As per 2023 released guidelines

• There is no discount for entering into multiple categories.

• To qualify for members fees, your Agency must be a paid-up member as per the stated financial year.

Members Agencies & Sponsors: Early-Bird Deadline Entries $450+GST // Final Deadline Entries $900+GST

Freelancers/Production Companies: Early-Bird Deadline Entries $450+GST // Final Deadline Entries $900+GST

Non-Member Agencies: Early-Bird Deadline Entries $1500+GST // Final Deadline Entries $3000+GST

Scrutineering is charged at $200+GST per entry

*Please note that the list provided is not comprehensive and may not include all relevant details about the event. For complete and up-to-date information, we encourage you to visit the official website*


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