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Avital Pinchevsky

Based in Chicago

Avital is an Executive Vice President and Executive Creative Director at FCB Chicago, boasting a wealth of experience spanning over two decades. Beginning her career as a copywriter at Hercules DMB&B, Avital steadily progressed to become a creative director at renowned agencies such as BBDO, Leo Burnett, and Crispin Porter + Bogusky/Boulder. A proven creative leader, Avital's passion for both the work and the people shines through. With a global perspective, she firmly believes in the power of work that transcends language and sees creativity as a catalyst for change and business success. Avital has come to understand that remarkable ideas can originate from anyone in the room, and she recognizes that the art of craftsmanship distinguishes between something merely "okay" and something truly awe-inspiring.

Throughout her career, Avital has been fortunate to learn from, collaborate with, and mentor some of the industry's brightest minds who possess both exceptional talent and genuine compassion.

Known for her ability to build and nurture teams, Avital is adept at solving problems and understands the importance of balancing a critical eye for the work with a compassionate approach toward people.

In her most recent endeavors, Avital played a pivotal role in reshaping public opinion about a major retailer in America, transforming protest art into functional voting booths, and employing haptic technology to facilitate remote hugs between separated loved ones. These accomplishments highlight Avital's commitment to driving meaningful change through creative endeavors.

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