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Avinash Jai Singh

5 hours ago
1 min read

Based in Mumbai


Avinash Jai Singh is a photographer, filmmaker and the founder of FLATWHYT, a creative agency that offers services in photography and direction. Coming from a family deeply rooted in textiles and furnishings, he chose to carve his own niche in photography and filmmaking, developing a distinctive visual language across commercial, fashion and personal projects.


Over the years, Singh has collaborated with leading agencies including Leo Burnett and Ogilvy, while directing and photographing campaigns for renowned brands across industries, such as Adidas, Amazon, Bacardi, Bisleri, boAt, Cadbury, CRED, Discovery Channel, Google, IKEA, KFC, Lay's, Maaza, McDonald's, NBA, PepsiCo, Samsung, Spotify, Skechers, YouTube, Zepto, and 7UP, among many others.


His work has also featured an extensive roster of Indian actors, athletes, and musicians, including Virat Kohli, Rohit Sharma, Ranbir Kapoor, Saif Ali Khan, Akshay Kumar, Kiara Advani, Neeraj Chopra, A. R. Rahman, Badshah, Divine, Lucky Ali, and Farhan Akhtar to name a few.


At the Good Ads Matter Awards 2026, FLATWHYT was recognised with a Gold in Press & Outdoor/Ambient Point of Purchase and a Silver in Press & Outdoor/Press Advertising for Naturals Ice Cream’s ‘Tree to Treat’.


His other notable work includes ‘If Only’ for The Photographic Society of India, an ad film that has garnered recognition from the industry, alongside Spotify’s ‘There’s A Playlist for That’ and the Mumbai Indians’ 2024 IPL creatives.


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