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Australian Effie Awards

The Effies continue to be regarded as the most prestigious awards in the Australian marketing communications industry and the true test of marketing excellence: 'You can’t beat effectiveness’. Introduced by the New York American Marketing Association in 1968, the Effie Awards have since become recognised by advertisers and agencies as the pre-eminent award in the advertising industry. It is now held in 51 countries around the world with 2 regional programmes as well as a global competition.

The annual awards are presented to recognise the year’s most effective advertising and marketing communications campaigns – campaigns that have delivered superior results in meeting the objectives they were designed to achieve.



INDUSTRY CATEGORIES – Only one category can be entered

  1. Retail/Etail

  2. Food and Beverage Brands

  3. Restaurants and Food Delivery

  4. Other Consumer Goods

  5. Health And Wellbeing

  6. Financial Services and Insurance

  7. Telecommunications and Other Services

  8. Travel, Leisure And Media

  9. Government

  10. Not-for-Profit Organisations

LIST B: SPECIALIST CATEGORIES – Maximum four categories can be entered

Specific Challenges

  1. New Product or Service

  2. Challenger Brands

  3. Small Budget

  4. Positive Change

  5. Social Media First I


  1. Most Original Thinking

  2. Insight & Strategic Thinking

  3. Innovative Media or Channel Solutions (inc Media Partnerships)

  4. Innovative Marketing Solutions

  5. CX

  6. Clever Use Of Research / Or Data


  1. Return On Investment

  2. Short-Term Effects

  3. Long-Term Effects

  4. Brand Value

General Eligibility/Rules:

Advertising campaigns that ran in Australia during the eligibility period are eligible for entry. Campaigns may have been introduced earlier but must have run during this period and have data relative to the qualifying time. More eligibility requirements regarding previous entries and case criteria can be found in the Entry Guide.

Tentative Schedule: March - October


Email: Address: Level 2, 137 Pyrmont Street, Pyrmont NSW 2009

*Please note that the list provided is not comprehensive and may not include all relevant details about the event. For complete and up-to-date information, we encourage you to visit the official website*


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