The Effies continue to be regarded as the most prestigious awards in the Australian marketing communications industry and the true test of marketing excellence: 'You can’t beat effectiveness’. Introduced by the New York American Marketing Association in 1968, the Effie Awards have since become recognised by advertisers and agencies as the pre-eminent award in the advertising industry. It is now held in 51 countries around the world with 2 regional programmes as well as a global competition.
The annual awards are presented to recognise the year’s most effective advertising and marketing communications campaigns – campaigns that have delivered superior results in meeting the objectives they were designed to achieve.
Categories:
LIST A:
INDUSTRY CATEGORIES – Only one category can be entered
Retail/Etail
Food and Beverage Brands
Restaurants and Food Delivery
Other Consumer Goods
Health And Wellbeing
Financial Services and Insurance
Telecommunications and Other Services
Travel, Leisure And Media
Government
Not-for-Profit Organisations
LIST B: SPECIALIST CATEGORIES – Maximum four categories can be entered
Specific Challenges
New Product or Service
Challenger Brands
Small Budget
Positive Change
Social Media First I
Innovation
Most Original Thinking
Insight & Strategic Thinking
Innovative Media or Channel Solutions (inc Media Partnerships)
Innovative Marketing Solutions
CX
Clever Use Of Research / Or Data
Metrics
Return On Investment
Short-Term Effects
Long-Term Effects
Brand Value
General Eligibility/Rules:
Advertising campaigns that ran in Australia during the eligibility period are eligible for entry. Campaigns may have been introduced earlier but must have run during this period and have data relative to the qualifying time. More eligibility requirements regarding previous entries and case criteria can be found in the Entry Guide.
Tentative Schedule: March - October
Contact:
Email: hello@adcouncil.org.au Address: Level 2, 137 Pyrmont Street, Pyrmont NSW 2009
*Please note that the list provided is not comprehensive and may not include all relevant details about the event. For complete and up-to-date information, we encourage you to visit the official website*