Ashvini Yardi is a well-known personality in the Indian entertainment industry. She has an extensive career spanning over 25 years in television and films.
As the former Head of Colors and Zee TV, she played a pivotal role in launching Colors TV and conceptualizing innovative shows like Balika Vadhu, Na Anna Is Des Main Laado, Bigg Boss, and Jamai Raja. She was recognized for her accomplishments in the industry when Business Week named her as one of the top 50 most powerful people of 2009.
In addition to her contributions to television, Ashvini has also produced successful films like OMG: Oh My God!, Fugly, and Singh Is Bliing as a partner at Grazing Goat Pictures LLP, a production house she co-founded with Akshay Kumar.
Currently, Ashvini is the founder of Viniyard Films, which has produced hit shows for major Indian television channels like Star Plus, Zee TV, and SAB TV. One of her recent successes is the release of Masaba Masaba on Netflix. With Viniyard Films, Ashvini plans to create more TV content, films, and web content. Overall, Ashvini's rich and varied experience in programming and related areas has earned her a reputation as one of the most influential personalities in the Indian entertainment industry.