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Arjuna Harjai

  • Purpose Studios
  • Jul 3, 2023
  • 1 min read

Updated: Nov 12

Arjuna Harjai | Good Ads Matter, India's Top 1%

Arjuna Harjai is a music composer and producer, widely recognized for his contributions to advertising and film. With a portfolio spanning over 500 advertising jingles and more than a dozen feature films, he has crafted memorable music that resonates with audiences and brands alike.


Harjai has collaborated with some of India’s biggest brands, including Ambuja Cement, MakeMyTrip, Axis Bank, TVS, Godrej, and Cinthol. He is particularly known for his iconic “Dettol Dettol Ho” composition, which remains a hallmark of Indian advertising music.


Alongside his advertising work, Arjuna has assisted music composer Lalit Pandit on high-profile films such as Besharam and Dabangg, and has composed for films like Lucknow Central, directed by Ranjit Tiwari, where he created three original songs, the background score, and trailers’ music. His style blends catchy melodies, emotional depth, and versatility across genres.


Social Media Handle:

Instagram - @arjunaharjai

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