Anupama Ahluwalia

Based in Mumbai

Anupama Ahluwalia is the Co-founder and Executive Producer of ZigZag Films, a Mumbai-based production company.

She studied Biochemistry and Life Sciences at St. Xavier's College before building a career advertising, film and content production. Along the way, she has developed extensive expertise in production, post-production, and the moving image medium.

In 2008, Anupama joined J. Walter Thompson Worldwide as Vice President and National Head – Films, India. She later moved to Mullen Lowe Lintas as Head and Executive Vice President – Films and Film Production, before co-founding ZigZag Films in 2018.

A people’s person, she is known for her strong relationship-building and management skills. Anupama’s career path was far from linear—she almost became a doctor, briefly considered research, and even explored public relations before finding her calling in production. She brings together strategic thinking, planning, and an imaginative vision, qualities that have shaped ZigZag Films into a distinctive player in the industry.

Some of the company’s notable campaigns include PhonePe’s long-running campaign with Aamir Khan and Alia Bhatt, Swiggy’s “Gulab Jamun Uncle”, MakeMyTrip’s “Skydiving” with Ranveer Singh and Alia Bhatt, Meesho’s “Supermarket”, McDonald's “Colourblind Photographer”, and PharmEasy’s “Food Uncle” and “Time Uncle”, to name a few.

ZigZag Films has also produced campaigns for Myntra’s Big Fashion Festival and more. Their brand portfolio includes Samsung, PhonePe, Myntra, Facebook, Hershey’s, MakeMyTrip, Swiggy, and mCaffeine, among others.

Social Media Handles:

• Instagram - @anewminous

• LinkedIn - Anupama Ahluwalia

Website:

• zigzag-films.com