Anuj Samtani
- Mar 22, 2023
- 1 min read
Based in Mumbai
Anuj Samtani is a Mumbai-based director of photography and filmmaker known for his dynamic visual storytelling, with advertising forming the core of his creative journey.
Anuj Samtani began his filmmaking journey at the early age of 18, when he joined Whistling Woods International to study Cinematography and Direction. Since then, he has steadily carved a strong reputation in fashion, beauty, and commercial cinematography, becoming a sought-after name in the advertising industry.
Known for his ability to merge technical mastery with striking aesthetics, Anuj consistently delivers visuals that are both cinematic and brand-driven. He frequently works with advanced systems such as the Sony Venice 6K and Phantom Flex, leveraging ultra-slow-motion and precision cinematics to create imagery that is not only visually impactful but also emotionally resonant.
His advertising portfolio includes films such as Bombae Trimmer, Myntra featuring Hrithik Roshan, the HRX brand film, and Timex featuring Ananya Panday, along with campaigns for brands like OPPO, Titan, Kay Beauty, Ponds, Tanishq, KFC, and LG.
While advertising remains his central focus, Anuj extends his craft to long-format storytelling as well. In the OTT space, he brought his fashion-forward sensibilities to Masaba Masaba Season 2. He also lensed Netflix’s Call Me Bae and the 2024 thriller series Tribhuvan Mishra: CA Topper.
Earlier in his career, Anuj built a strong technical foundation working as a digital imaging technician and motion control cinematographer, skills that continue to shape his advertising practice today."
Catch Kartik Anuj Samtani in conversation with some of India’s top 1% ad-film Cinematographers' at the Good Ads Matter Cinematographers' Roundtable — on our YouTube channel.
Social Media Handles:
Instagram - @anuj_samtani
Website: