Anti-Casting

Based in Mumbai

Founded by: Vaibhav Vishant

About:

Anti-Casting is a Mumbai-based casting company working across feature films, web series, advertising commercials, and digital content. Founded by Vaibhav Vishant, the company collaborates with filmmakers, agencies, brands, and production houses to identify talent that aligns with the creative vision of each project.

With a focus on discovering fresh and diverse performers alongside experienced actors, Anti-Casting adopts a collaborative and research-led approach to casting. The company works across narrative and commercial formats, building authentic ensembles that support stories across cinema, streaming, and advertising.

Specialises in:

Casting for feature films, web series, advertising commercials, and digital content.

Talent discovery and character-driven casting across the entertainment industry.

Notable Commercial Work:

Facebook – More Together, Facebook – Pooja Didi (winner of a D&AD Wooden Pencil for Casting), Bold Care – Serial featuring Ranveer Singh & Johnny Sins, Dove – Stop the Beauty Test, Amazon – Har Tyohaar Behtar, De Beers – Bestie Campaign, Myntra – Mugshot, Lay's – Mitti Ki Chitti, Urban Company – Chhoti Baat, Moov – Aao Dard Mitayein, and many more.

Portfolio:

Feature Films: Mimi, Maidaan, Shiddat, Rashmi Rocket, Tejas, among others.

Advertising Collaborations: Facebook, Honda, Škoda, Surf Excel, Vim, Classmate, Dove, and many more.

Social Media Handle:

• Instagram - Anti-Casting

Website:

• https://anticasting.in