Anirudh More

Based in Mumbai

Anirudh More is a freelance writer and director in the Indian advertising landscape.

After graduating from Symbiosis, Anirudh started his career in 2012, as a copywriter intern at Ogilvy, where he stayed for almost three years before moving on to Publicis Groupe as a senior copywriter. In 2017, he returned to Ogilvy as a copy supervisor for a brief period. Later the same year, he joined MTV as a copywriter and producer.

In the last 13 years, Anirudh has worked with brands like Bournvita, Cadbury, Landmark Group UAE, Ambuja Cement, AXA, Nerolac, and HDFC Mutual funds—building brands one narrative at a time. From impactful PSAs to amusing humour, Anirudh's forte in storytelling is both commanding and subtle at the same time, finding a balance between the brand's ideologies and his personal voice.

Some of his notable work as a writer include Dr Agarwals 'A Classic Cricket Moment' ft. Sachin Tendulkar‬ & Glenn McGrath, and 'Duplicate Sachin', Solana 'Arbaaz Federer Khan', MTV 'Baar Bra Dekho', 'Anti-tobacco' campaign and 'World Music Day' campaign, and Shark Tank S3 campaign.

Anirudh has, over the course of his career, won several regional and national awards for his work.

Social Media Handles:

- LinkedIn - Anirudh More

- Instagram - @anirudh_more

Website: anirudhmore.com