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Ajab Samrai

Based in the UK

Founder & Global Chief Creative Officer at Blitzwork. Ajab started his career at Saatchi London in 1987, when the agency was at its peak. He went on to work on some of the world’s biggest brands, holding positions as Regional and Global CD, on Sony, British Airways, Delta Airlines, General Mills, Mondelez, Coca Cola, P&G, T-Mobile and at WPP Team Vodafone.

From a creative perspective he is very hands-on and likes to lead from the front, he loves nothing more than rolling up his sleeves and writing and art directing ideas each and every day, something his mentor Paul Arden ingrained in him. The recent global Coca-Cola Andy Warhol ‘Masterpiece’ commercial is a case in point, which he wrote and conceptually developed.

This has cemented his reputation as one of the worlds most awarded creatives with over 300 prizes at shows such as D&AD, Cannes and the One Show. His portfolio can be viewed at

He puts these successes down to his unique creative methodology which is now at the core of a new business he co-found in 2019 called BLITZWORKS.

The agency has a radical, dynamic, no-nonsense approach to strategic and creative development. It offers it's clients the fastest, most transparent and productive creative process with it's CONNECT, COLLABORATE, CREATE working model.


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