Adarsh Atal is a Group Chief Creative Officer at Quotient Ventures and former Chief Creative Officer at Tilt Brand Solutions.
Prior to this, Adarsh worked at MullenLowe Lintas Group, where he held several leadership roles including Unit Creative Director and Creative Director. He is known for his ability to create innovative and impactful campaigns that resonate with audiences.
Another of his fortes is celebrity advertising. His incredibly honest approach, as he spoke about in Good Ads Matter Roundtable Season 01, is to not look at it as "celebrity" advertising, but as advertising alone. This has led to some memorable campaigns in the recent years, in alignment with his former agency's strategic and narrative-driven ads.
Some of Adarsh's notable work includes Dream 11's IPL campaigns, and Livspace's campaign featuring Anushka Sharma and Virat Kohli. His brand portfolio also includes Swiggy, Disney+ Hostar and ICICI, to name just a few.
Adarsh's top ad picks include:
Social Media handles:
Instagram - @adarshatal
LinkedIn - Adarsh Atal