Adarsh Atal

Based in Mumbai

Adarsh Atal is the Chief Creative Officer at Tilt Brand Solutions—operating under the umbrella of Quotient Ventures.

Adarsh started his career in 2010, as a copywriter at MullenLowe Lintas Global—where he served for a total of eight years, also in the capacity of a creative director. He then joined Tilt in 2019 as the director of creative and content, where he continues to work today.

Adarsh is known for his ability to create innovative and impactful campaigns that resonate with audiences. Another of his fortes is celebrity advertising. His incredibly honest approach, as he spoke about in Good Ads Matter Roundtable Season 01, is to not look at it as "celebrity" advertising, but as advertising alone. This has led to some memorable campaigns in the recent years.

At Tilt, Adarsh has been behind campaigns like Netflix 'Home of WWE', Myntra #FashionWithCaution and #TrendIRL, Dream11 #AapkiTeamMaiKaun, Livspace 'The Haunting', and UltraTech Cement 'Banega toh Badhega India'.

At the Good Ads Matter Awards, India '25, teh agency won a gold and a silver for Crunchyroll India 'Wish Your World Was Anime?', a gold for Dream11 'Iss tournament mein, #TeamSeBadaKuchNahi', and 2 silvers for Dream11 'Rohit, Sharmaji ka Beta ya Suneil Shetty ka?'.

Adarsh's top ad picks are:

1. Ikea 'The Lamp'

2. John Lewis 'Gifts You Can’t Wait To Give'

3. Times of India 'A Day In The Life Of India'

4. Nike 'Cricket'

5. Disney 'Magic Happens'

Social Media Handles:

- LinkedIn - Adarsh Atal

- Instagram - @adarshatal