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Burberry - Wrapped In Love
To celebrate its latest collection Burberry launched a photo and video campaign featuring a cast of loved-up LGBT+ youth. Early 2018, after announcing that he would be standing down from the British fashion label after 17 years, chief creative officer Christopher Bailey revealed that his final collection for the brand would be a celebration of LGBT+ communities. It was presented at London Fashion Week in Feb '18. The autumn/winter 2018 collection reimagined Burberry’s iconic check print to incorporate the rainbow flag - an emblem that has become an international symbol of pride and diversity.
Pride Stories | VANS
What would you do with a blank canvas? With no rules, no expectations, no limits. What would you create? Who would you become? This Pride, Vans is teaming up with LGBTQIA+ creators who embrace the messy process of living in the moment. Those who unapologetically face each day in their own truth, identity, art and expression. Hear their stories, and create your own. Music Credits: “Make It: Alone” by Lil Gossip SUBSCRIBE: http://bit.ly/1aIFFTY Connect with Vans: http://bit.ly/1uPubcu Facebook: http://bit.ly/29CDdc4 Twitter: http://bit.ly/29AT0Gz Instagram: http://bit.ly/29wXHB5 Pinterest: http://bit.ly/29tf1Gs Tumblr: http://bit.ly/1Rjvlt7 About Vans: Vans®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand. Vans® authentic collections are sold in 84 countries through a network of subsidiaries, distributors and international offices. Vans® has over 2,000 retail locations globally including owned, concession and partnership doors. The Vans® brand promotes creative self-expression in youth culture across action sports, art, music and street culture and delivers progressive platforms such as the Vans Park Series, Vans Triple Crown of Surfing®, Vans Pool Party, Vans Custom Culture, and Vans’ cultural hub and international music venue, House of Vans. Vans Top Athletes: Anthony Van Engelen, Geoff Rowley, Kyle Walker, Chima Ferguson, Gilbert Crocket, Tony Trujillo, Elijah Berle, Rowan Zorilla, Lizzie Armanto, Joel Tudor, Leila Hurst, Nathan Fletcher, Dane Gudauskas, Tanner Gudauskas, Patrick Gudauskas, Mikey February, Dakota Roche, Scotty Cranmer, Kevin Peraza, Dennis Enarson, Larry Edgar, Angie Marino, Jake Kuzyk, Hana Beaman, Mary Rand. Pride Stories | VANS https://www.youtube.com/user/VansShoes66
Absolut - World of Cocktails: Born to Mix (2022)
It's vibrant, it's colorful, it's diverse, it's queer: it's the Absolut champion of Marketing the Rainbow. Absolut anthropomorphizes classic vodka cocktails as human characters with different backgrounds, life stages and characteristics. As the “Born to Mix” subtitle suggests, the personalities, while good on their own, can make the night — or the world — better when they come together. Directed by Rodrigo Saavedra, campaign spots see the characters drinking, dancing, lounging and mingling to a disco soundtrack. A voice over by actor Rami Malek describes the world of Absolut as an exclusive yet inclusive one where expression, personalities and friendship is mixed. Despite a wide range of identities on display, a rainbow-colored aesthetic and a June launch, the campaign is not limited to Pride Month. Read my article about the Absolut champion in Marketing the Rainbow: https://marketingtherainbow.info/case%20studies/cs-fmcg/absolut
Shiseido - “The Party Bus – I can’t tell you that I love you“ (2018)
The Halloween commercial "Party Bus" won the gold certificate in the Epica advertising awards in the category Health and Beauty. as well as the main prize: the Film Grand Prix. Shiseido Japan has openly shown support for the LGBT community through makeup workshops for transgender people and as co-sponsors of Tokyo Pride. Upon receiving the award, Shiseido’s creative director Masato Kosukegawa said “In Japanese culture there is a strong conservative tendency, and stories of LGBT are not commonly told yet. I think this film was probably the first work by a major Japanese company to address LGBT in an advertisement.” He said the film was intended to reach out to young people, and show them the strength that makeup can lend them “in this confused and divided world”. The theme of The Party Bus is that the heroine isn’t brave enough to confess her feelings. Amidst a busy party on a bus, she gains confidence through a beautiful animatic sequence involving her own makeup, and shares a kiss with her female love interest at the end of the film. As the party bus rolls through the night, hidden feelings are unmasked. The pay-off: "Make up your own story" Director: Shou Yanagisawa.
Mercedes Benz USA - Together (2019)
In recognition of LGBT Pride Month 2019 Mercedes-Benz USA teamed up with Australian director Jason Evans to create a new spot that celebrates the fundamental importance of human connection. Cast from New York’s diverse LGBTQ community the campaign brings together a group of mostly non-actors. Weaving together a poetic and affecting narrative, representative of the broader LGBTQ community. The brand chose to work with Leyna Bloom as narrator, who recently became the first transgender woman of color to star in a movie which premiered at Cannes. It is Leyna’s powerful narration, thread throughout, that is the backbone of the piece. The video begins, “For me, everything started from within. I grew up in a world where I didn’t fit in so I wanted to create a new world that I did” before Leyna shares insights into her personal journey including struggles and achievements, looking to both the future as well as acknowledging the past. Check out my article for Marketing the Rainbow: http://cs.marketingtherainbow.info/cs-cars/mercedes/ Director: Jason Evans DP: Anthony Carella Narrator: Leyna Bloom Production Company: Curfew Agency: The Mixx
Everyone is gay - 22º Mix Brasil Festival
To launch the largest cultural festival of diversity in the country, call Mix Brazil, Neogama/BBH created a campaing that show an unusual point of view about the prejudice in Brazilian society. With good humor, the commercial "Everyone is gay" show that today any behavior, no matter how trivial it is, can be interpreted as homosexual trend. The film, in versions for TV and internet, is a response to the festival to broaden its audience beyond the usual audience GLSBT strategy.
Tiffany & Co - Love Without Limits (2013)
Although Tiffany used a male couple in their 2015 commercial (still before the SCOTUS decision), in 2013 this video was created by Matt Reamer, Karlin Lichtenberger and Blakeley Jones. It was an assignment for the VCU Brandcenter. They were asked to take a product traditionally geared toward a certain gender and reposition it for the opposite sex. They state: "As more and more states make the push to legalize gay marriage, a line of engagement rings for same-sex couples seemed not only necessary to us, but increasingly imminent. Same-sex relationships are by no means a modern day concept, they're just finally beginning to get the respect and acceptance they've always deserved from this forward-thinking generation. Love has no limits. And who better to tell this new, iconic love story than Tiffany & Co."
Guinness - Never Alone, ft Gareth Thomas (Diageo, 2019)
This film is part of a Guinness campaign celebrating British rugby players who are “made of more”. Gareth Thomas is one of the most successful Welsh rugby players of his generation – he is also gay. As this film shows, Gareth’s greatest fear wasn’t the opposition he faced on the pitch, it was his fear of publicly coming out.
Dollar Shave Club - Get Ready (Unilever, 2018)
In 2016, Dollar Shave Club was acquired by Unilever for a reported $1 billion in cash. Two years later, Gillette's "toxic masculinity" was just screaming for an answer. Dollar Shave Club rebooted their 2018 commercial "Get Ready" and let Frank Sinatra sing "I Gotta Be Me" to a great variety of men (and some women) who are shaving different parts of their bodies. No supermodels, but everyday people, including bears, nerds, drag queens, a gay couple and many others. Whoever you are, however you Get Ready... Welcome to the Club. Join us 👉 http://dlrshv.es/WelcomeToTheClub Read my articles about Unilever for Marketing the Rainbow: * Corporate campaigns: https://marketingtherainbow.info/case%20studies/cs-health/unilever/ * Fmcg: https://marketingtherainbow.info/case%20studies/cs-fmcg/unilever/ * Ice creams: https://marketingtherainbow.info/case%20studies/cs-fmcg/icecreams * Cosmetics: https://marketingtherainbow.info/case%20studies/cs-health/unilever/ * Axe: https://marketingtherainbow.info/case%20studies/cs-health/unilever/axe
Finding Pride in India
This Pride month* we’re celebrating LGBTQIA+ communities with stories of wonderful queer spaces that celebrate who you are, no matter who you love. See the story of a couple that found an LGBTQIA+ friendly travel agent for a holiday free from judgment. Watch more 'Finding Pride' https://goo.gle/findingpride Subscribe to our Channel: https://www.youtube.com/google Tweet with us on Twitter: https://twitter.com/google Follow us on Instagram: https://www.instagram.com/google Join us on Facebook: https://www.facebook.com/Google
Mercedes-Benz USA: Chosen Family
Every destination is a moment, and you are the driver. We are the vehicle you choose to take you there. Happy Pride Month. #MBFamily #LGBT #pride To see all of our latest videos, subscribe to our YouTube Channel: https://www.youtube.com/user/mbusa Like us on Facebook: https://www.facebook.com/mercedesbenzusa Follow us on Twitter: https://twitter.com/mercedesbenzusa Follow us on Instagram: https://www.instagram.com/mercedesbenzusa/