The world laughed at his dream, but Madhav never gave up. This #WorldMusicDay, make passion your goal.

Indian men pride themselves on their indomitable will and spirit, but for a few men the simple act of shaving sends shivers down their spine. The reason? Acne, skin burn, nicks and cuts... basically sensitive skin. In fact, over 20 million consumers don’t shave as they fear the effects on their skin. The new Gillette SkinGuard is designed to ensure that even men with sensitive skin achieve a smooth and safe shave. It removes hair without even touching the skin! By adopting a witty and irreverent take on the plight of these foam-faced men from different walks of life, we created an anthem that highlights their peculiar woe. This film was then presented across platforms with various influencers leading the conversation around the fear of shaving by revealing their own struggles with it. All towards ensuring that men with sensitive skin don’t lose out on a great shaving experience.

Clinic Plus shampoo over the years has built a brand world of mothers making their daughters strong. But the advertising so far had been product led. And so, while the brand had extremely high market penetration and salience, in the mind of the consumers, it did not stand for any core values. 'Raising Strong Daughters' Clinic Plus wanted to inspire mothers to raise strong daughters and we wanted to do it while staying in the brand world of care through beautiful words. But in a culture like India which is still heavily patriarchal, it is difficult for mothers to do that since they themselves are not empowered. This gave us the insight: every mother wants her daughter to grow up stronger than she ever was. Every mother wishes for her daughter all that was denied to her. We used the beautiful scene of braid tying to land this message.

What should you do while eating a 5 Star? Watch to find out. #5Star

Had fun working on these ones Directed by Ramsam :) Client: OYO Concept, Script, and Dialogues: The Script Room Production House: Coconut Films Director: Rajesh Ramaswamy (Ramsam) Executive Producer: Nupur Guha & Tushar Raut Senior Producer: Mrudangi Jasani Baidya Producer: Minoti Ashar DOP: Tapan Tushar Basu DOP Asst: Cherin Paul Focus Puller: Rajesh Nare Gaffer: Shariff Ali Production Designer: Patanga Art Makeup: Hamid Shaikh Hair Stylist: Farah Shaikh Wardrobe Styling: Dhara Nagchandi Wardrobe Asst: Unnati Shetty 1st AD: Sumukh Purohit DA: Arzoo Mishra 2nd AD: Ronak Shah Line Producer: Shail Vora Production Manager: Gurdeep Singh Chadda Key Grip: Javed Casting Director: Varsha Actors: Tanush, Navneet Story Board: Imaginit Pictures Post Production Offline Editor: Abhimanyu Chaudhary Online Artist: Mahesh Kumavat & Ruvil Ingle (Sally's Studios) Colorist: Vineesh Vijayan (Nube Studio) Music Director: Karan Kulkarni Sound Engineer: Chester Misquitta Sound Assistant: Pritish Bose Sound Studio: Plugg in & Tune inn Post Producer: Saurabh Patil Post Supervisor: Swapnil Katale Accounts: Hemant Kacharekar, Raju Shekhare, Tejas Shankar Golam Office Cook: Sadan Office Help: Prakash Yejre, Vivek Pawar

A year ago, Tata Trusts – one of India’s oldest philanthropic organizations, launched Mission Garima. Its objective was to raise awareness about the safety and dignity of sanitation workers in India. India has a massive waste disposal problem. The irresponsible disposal of waste by the citizens leads to drains getting clogged. And sanitation workers put their lives in danger every day as they have to clean these drains manually. Exposing them to toxic waste which leads to serious health complications and quite often, death. #TWOBINSLIFEWINS is a digital campaign that was launched through a hard-hitting film across social media platforms. The aim was to build public awareness around sanitation workers, and rally people to get behind the movement and demand change. Not just by spreading the message but also by adopting the simple behaviour of segregating their waste, which in turn could save lives.

Brief: The task was to celebrate 60 yrs. of existence of FEVICOL- furniture adhesive. FEVICOLs communication has always been deeply rooted in Indian culture, so we had to find an endearing story in that ethos. Idea: The film captures the changing fabric of life in India through the journey of a Sofa being passed down generations. 60 yrs. ago the Sofa comes as dowry with Mr. A’s bride, neighbors call it “Mrs. A’s Sofa”. Later, it is refurbished and given as dowry at her sister-in-law’s wedding. It becomes “Mrs. B’s Sofa”. Mrs. B’s daughter-in-law raises the upholstery. It becomes “Mrs. C’s Sofa”. Her daughter elopes. Sofa becomes “Lovebird’s Sofa”. It sees quakes and floods come and go, relationships evolve, bonds grow. It was young once and is still in its prime, this sofa is enjoying the test of time.

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