Molson Coors - High Stakes Beer Ad | Hand-picked by Good Ads Matter
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A single ad for three beer brands? Take my money.
Molson Coorsâ big return to the Super Bowl after 30 years could not be just any other ad. It had to be an unmissable announcement of the brandâs comeback.
What did we get? A sausage and a coaster for weapons and a sardine for nunchaku as two of the brand ambassadors fight for the spotlight in their own commercial!
This cinematic masterpiece is an unmistakable combination of Mauro Chiarelloâs cinematography and Ian Pons Jewellâs direction.
For this ad, titled âThe High Stakes Beer Adâ, the stakes were, in fact, pretty high. Anheuser-Buschâs exclusive deal with Super Bowl had been seeing other beer brands sidelining against itâ which is precisely what they had to overcome.
The high-intensity fight sequence and impeccable choreography were given a pulsating background music to build tension.
What do you know, the ad did go on to become the biggest non-sporting event in its history and the most highly anticipated ad of the event!
Countries: USA & Canada
Year: 2023
Brands: Molson Coors | Miller Lite, Coors Light & Blue Moon
Agency: Dogra5
Chief Creative Officer: Scott Bell
Group Creative Directors: Chris Colliton & Kevin Weir
Senior Copywriter: Blake Morris
Senior Art Director: Ethan Bennett
Production Company: ProdCo
Co-Founders/Executive Producers: Zico Judge & Ian Pons Jewell
Director: Ian Pons Jewell
Executive Producer: Maddi Carlton
Producer: Doochy Moult
Director of Photography: Mauro Chiarello
Editor: Tobias Suhm at The Den Editorial
Brand:
Chief Marketing Officer: Michelle St Jacques
Vice President (Coors Light Marketing): Marcelo Pascoa
Vice President (Miller Lite Marketing): Sofia Colucci
Brand Managers: Zach Paciorek & Alyssa Bush
Associate Marketing Managers: Alex Vertrees & Mauricio Suarez
Agency:
Copywriter: Nathan Bennett
Art Director: Grant Bauley
Senior Designer: Rachel Hess
Senior Project Manager: Emily Smookler
President: Dan Gonda
Group Account Director: Sharon Byer
Account Director: Sydney McComas
Account Manager: Don Spampinato
Chief Creation Officer: Sally-Ann Dale
Executive Producer, Film: Dave Stephenson
Production:
Local Producer: VerĂłnica PalĂŠs
Head of Production: Matt Sanders
Production Designer: Maruxa Alvar
Stylist: Nayeli de Alba
Gimbal Operator: Florian Hatwagner
Gimbal Grip: Stefan MĂźller
Audio Post Production: String and Tins
Assistant Choreographers: Jo Rolison & Nilly Cetin
1st AD: Pedro OutĂłn
Sound Designers: Lawrence Kendrick, Jim Stewart & Nigel Mannington
Music Composer: Joseph Alexander
Foley: Cobblestone
Audio Producer: Laura Leigh Smith
Local Head of Production: Pablo Herraiz
Production Coordinator: Nacho Medina
Production Manager: Ăscar ViadĂŠ
Production Coordinator: Ainoha Ballabriga
Talent Coordinator: Raki Vives
2nd AD: Marc Rial
3rd AD: Albert Roig
Script Supervisor: Belen LĂłpez
Dialogue Coach: Alyssa Ciccarello
Camera Crew:
1st AC: AdriĂĄn Rodriguez
2nd ACs: Silvia Vives, AndrĂŠs Martinez & Eneko Abad
VTR: Lucia Forner
DIT: Ignacio Millet
BTS: Anxo Casals
Sparks:
Gaffer: Rafa Ramirez
Best Boy: Charly Vernetti
Spark: Alejandro Narvaez, Angelo Vernetti, Cristobal Marin, Hugo Vernetti, Julia Riu, Jaume Muntada, Juan Planas & Oriol Monguilod
Grip:
Key Grip: David Arres
Grip: Jesu PagĂŠs
Gimbal Key Grip: Florian Hatwagner
Gimbal Grip: Stefan MĂźller
Sound:
Sound: Carles Prats
Sound Assistant: Nora Haddad
ART DEPARTMENT & CONSTRUCTION
Production Designer: Maruxa Alvar
Art Director: Javier Le Pera
Art Assistants: Azucena Ferrer & Carol
Santorum
Stunts:
Choreographer: Charlie Mayhew
Rig Coordinator: Marc PadrĂł In Extremis
Stunt: Alex Andres, Joan BartolomĂŠ, Bernat Albors, Albert MartĂnez, Yuri Mochogan & Sergio MacĂas GLAM TEAM
Stylist: Nayeli de Alba
Stylist Assistants: Sergio Guerrero, Natalia Castilloruiz, Julia Piqueras & Alejandra Argila
MUA: Eva Quilez
MUA Assistants: Alvaro SĂĄnchez & Eli
Garcia
Suppliers:
Camera/Lights/Grip Equipment:
Servicevision
Location/Studio Manager: David Cano
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