Toyota - Start Your Impossible | Hand-picked by Good Ads Matter
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Alexa Moreno gives us a lesson in perseverance when the world turns into a steep slope in the way of our dreams.
Part of Toyotaâs ad campaign titled âStart Your Impossibleâ, this ad stars Alexa Moreno, the first ever Mexican gymnast to win a world championship medal.
What starts with a tone of uncertaintyâ âIf the road ever gets steepâŚââ as a little Moreno just about learns to stand on her own feet, ends in a statement of convictionâ âKeep risingââ as we see her grow into the world champion against this slope we call the hurdles of life.
As the slope gets steeper, the music continues to reach its crescendo parallelly and the vocals only ever get bolder and more commanding!
With a linear camera-pan as everything before the lens rotates insteadâ Moreno never stopping in her trackâ the creative thought behind the visuals reflect the undeterred conviction the narrative speaks of!
Countries: Japan & USA
Year: 2021
Brand: Toyota
Agency: Saatchi & Saatchi, Los Angeles
Agency Producer: Robert Samuel
Production Company: RadicalMedia
Director: Dave Meyers
Edit Company: Final Cut
Editors: Crispin Strothers & Zoe Schack
Executive Producer: Jim Bouvet
Lead: Framestore
Executive Creative Director: Fabio Costa
Creative Directors: Kamil Kowalczyk & Shravan Hegde
VFX Producers: Anna Borysewicz, James Alexander & Katie Buckley
VFX Supervisor: Michael Ralla
2D VFX Supervisor: Alejandro Villabon
CG Lead: Richard Shallcross
CG Artists: Cosku Ozdemir, Kaho Horiuchi, Kevin Gillen, Kira Yu, Kui Han Lee, Sean Dollins, Soren Barton, Vladislav Tushevskiy & Yarim Machado
Compositors: Alejandro Villabon, Alexander Osvaldsson, Bee Jin Tan, Cosku Ozdemir, Euna Kho, Josh Guillaume, Michael Ralla, Paul Krist & Peter Timberlake
Flame Artists: Carlos A. Gomez, Gretchen Capatan, Humberto Reynaga & Marguerite Cargill
Post Production Coordinators: Christine Lawless, Emily Rawl & James Gemmell
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