Based in Dubai Neda Zag is a highly polished offline editor. She is the co-founder of Cold-Cutz, a startup post-production studio based in Dubai, specializing in advertising and housing freelancers from all over the world. Neda initiates each project by seeking to grasp the unique style, visual references, and overall tone of every director's body of work. For her, film editing goes beyond mere shot matching and sequence stitching. It transcends the notion of correctness and